5,434 email sign-ups before the resort opened

The challenge

OKANA had no guests, no reviews and no history. It needed a waiting list of eager travelers ready to book on opening day in 2025.

What we did

1. 1Started the pre-opening campaign in 2023
2. 2Used streaming TV to build awareness in key markets
3. 3Grew the social following with launch content
4. 4Turned interest into email sign-ups for opening offers