Our story
Thirty years in the making.
Awestruck started with a friendship and grew into one of the nation's leading destination marketing agencies.
How it started
Two friends. Two paths. One agency.
Founder & Co-CEO
Founder & Co-CEO
Dave Marcy and Ryan Sprance met nearly 30 years ago at the WWF, before it became WWE. They became fast friends early in their careers, then went separate ways.
Dave spent 14 years in cable and broadcast ad sales. Ryan built his career in retail with organizations like Apple and T-Mobile.
Dave left TV to start his own agency and give clients a deeper level of service. After a few years in automotive, he cold-called Camelback Resort in the Poconos and found his way into hospitality.
Ryan, meanwhile, taught himself the emerging world of Instagram, launched his own men's lifestyle brand, and turned it into a consulting business helping companies grow their social footprint.
When Camelback needed an organic social presence, Dave called his old friend. Ryan auditioned, earned the work, and soon the two were partnering on other properties and some of the nation's largest management companies. In 2019, they combined their agencies to form Awestruck and never looked back.
Built by people who've been there
We've marketed destinations from the inside.
From day one, we've surrounded ourselves with industry veterans. Nearly everyone in a client-facing role at Awestruck has worked on property, marketing destinations from the inside. We understand occupancy goals, shoulder seasons, and ownership expectations because we've lived them.
What drives us
Everything we do runs on three fundamentals.
Fanatical client engagement.
We stay close to the work, move fast, and treat your goals as our own.
Unyielding innovation.
We test new platforms, tools, and ideas early so our clients get there first.
Jaw-dropping expertise.
It's why we're called Awestruck.
The Awestruck family
One startup, five companies.
What started as a startup in 2019 has grown into a family of specialized companies.
Meet the leadership team →Awestruck
Full-service destination marketing, from strategy and creative to digital, broadcast, cable, and radio.
Learn more →Awestruck Streaming
Our OTT and connected TV campaign management platform, serving advertisers across multiple verticals.
Learn more →Awestruck Productions
A standalone production studio led by an Emmy Award-winning team.
Learn more →Sugarcane
The world's first hospitality creator platform, matching an army of creators with properties and destinations that need user-generated content, all on a trade basis.
Awestruck AI
Home of Catalyst, our AI consulting and residency program that helps organizations put AI to work.
Learn more →
Giving back
We believe success is better when you share it.
The Aiden Foundation provides free marketing services to qualifying charitable organizations, so more of their resources go to the mission itself.
About the Aiden FoundationCurious? Come work with us.
See open roles