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Awestruck
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Catalyst by Awestruck AI

Turn AI into results.

We embed with your team, find where you’re losing time and money, and build AI tools your people can run on their own. Tools are live within a few months.

Book a callSee how it works
Ryan Sprance beside the Gift of Adoption sponsor boardDave Marcy in a white sweater at the office

Your first call is with Ryan or Dave. Not a sales team.

Ask your businessLive example
.
  • Reading booking data
  • Comparing to budget
  • Checking last year

Leadership dashboard

The mountain lodge is behind, mostly on weekday rooms. Suggested fix: a midweek package sent to past guests.

Examples of the AI tools we build. Select one to see it in action.

Catalyst in one sentence

We teach your team to use AI, then build the tools with them, so the results stay after we leave.

Proven on ourselves first

We ran it on our own agency.

Before we took a single client, we used this exact program to rebuild Awestruck. These are the results.

360 hrs
of month-end reporting, now automatic every month
20 → 0
hours to run commissions
4×
deeper reports than doing it by hand
11,247%
three-year growth, No. 25 on the Inc. 5000
  • Budget pacing toolReplaced a paid vendor
  • Review reply AIWrites in each property's voice
  • Commission automation20 hours down to zero
  • Reporting assistant4× deeper analysis
4x Inc. 5000 honoree — America's fastest-growing private companies

Named to the Inc. 5000 four years running.

What you get

Three things every client walks away with.

  • Leadership dashboardLive
  • Review reply assistantLive
  • Commission automationLive
  • Reporting assistantBuilding

Working AI tools

Built for the parts of your business where they save the most time and money. Any department.

  • OLOperations lead
  • MMMarketing manager
  • FAFinance analyst
  • FDFront desk lead

Your AI team, picked from your own staff.

A trained team

We train a group of your own people to run and improve the tools. The skills stay in the building.

  • First weeksQuick wins
  • Within monthsFirst tools live
  • OngoingEach tool faster

Fast results

Every tool we build for you, we’ve already put to work in our own business. That’s how we move fast.

How it works

Four steps. In person or online.

You end up with working AI, and your people know how to run it.

  1. 1

    Learn

    We learn your business

    Our team spends time in each department to see how work really gets done.

  2. 2

    Find

    We find the savings

    We talk to leaders and staff to spot where AI will save the most time and money.

  3. 3

    Train

    We train your people

    We build a small AI team from your own staff, so the know-how stays.

  4. 4

    Build

    We build the tools

    Real, working AI tools your team uses every day. Not slides.

SOC 2 · GDPR · HIPAA-ready · Your data stays yours · Built with Lyzr

Where it helps

Where AI pays for itself.

A command view of the whole business

Ask questions in plain English and get answers backed by your own data, including performance, pacing, pipeline, and cost. Leadership finally gets one source of truth.

1 sourceof truth

Leadership assistantExample
How did each location do last week, compared to plan?

Handles

  • Plain-English analytics
  • Anomaly alerts
  • Board-ready reporting

Built by operators

Run by the people who built it.

Ryan Sprance beside the Gift of Adoption sponsor board
“We launched this because we lived it. We ran this exact process inside our own agency. Within months, we had rebuilt our capability set from the ground up. Then our clients started asking how we did it.”
Ryan SpranceFounder & Co-CEO
Dave Marcy in a white sweater at the office
“Unyielding innovation is one of our core values, and Awestruck AI is its next expression. We rebuilt our own business with AI before we ever offered this to a client.”
David MarcyFounder & Co-CEO
How We Agent podcast episode coverFrom the podcastThe unfiltered story.How Ryan rebuilt Awestruck with AI: the wins, the dead ends, and his advice for anyone starting now.Watch the episode

In the news

Awestruck AI, announced.

PRWeb · August 7, 2026

Awestruck launches Awestruck AI, a new division that embeds inside companies to build real AI capability

Read the story

EIN Presswire · August 4, 2026

Lyzr partners with Awestruck to accelerate enterprise AI from strategy to production

Read the story

MarTech Pulse · August 10, 2026

Awestruck AI brings its Catalyst residency to operators nationwide

Read the story

Questions

Straight answers.

What is Catalyst, in plain terms?

An Awestruck team works with your business, in person or online, for a few months up to a year. We learn how you work, find where AI saves the most time and money, train a group of your own people, and build AI tools your team uses every day.

How is this different from hiring an AI consultant?

Consultants leave you a slideshow. We leave you working tools and trained people. Everything we suggest, we already did on our own agency first.

Do we need technical people on staff?

No. We train the people who know your business best. Our team handles the technical work, built on Lyzr's secure platform.

How fast do we see value?

You'll see quick wins in the first few weeks. The first tools are usually live within a few months, and each one makes the next one faster.

Is our data safe?

Yes. Everything runs on secure systems that meet SOC 2, GDPR and HIPAA standards. Your data stays yours and is never used to train public AI.

Let's find your savings.

We work closely with each client, so we take on only a few. Your call is with Ryan or Dave.

Talk to Ryan or Dave
Work with us →