SiteSmart
Turn website visitors into living room viewers.
We spot the households that visited your site, without cookies, then show them your spot on their home TV and audio apps.
OTT, Connected TV & Audio
Reach them where attention lives.
Awestruck brings the reach and impact of traditional television together with the targeting and intelligence of digital media.
Now streaming
On airChaminade ResortConnected TV · 16:9 · 30s
Awestruck Streaming
CTVConnected TV
OTTOTT Video
AudioStreaming Audio
DisplayCompanion Display
DOOHDigital Billboards
The shift
Television has evolved.
Audiences are watching across connected TVs, streaming platforms, mobile devices, podcasts and digital audio. That creates more chances to reach them with the right message, in the right environment, at the right time.
A media placement is only valuable when it reaches the right person with a message that moves them.
Cable TVAwestruck Streaming
Who sees itEveryone watching the channelThe households you choose
How it's boughtLocked into one network's packageAny app, any publisher, open market
How oftenRepeats until people tune outCapped so it never gets annoying
What you learnEstimated ratingsReal visits, bookings and foot traffic
Results, on air
Three spots. Every one beat the benchmark.
OTT builds awareness first. These spots held attention to the end, sent viewers to the website, and paid back along the way.
Fall spot
The Abbey Resort
97.73%
Watched all the way to the end
94 bookings and $35,313 outside peak season.
- Website visit rate (typical 0.5%)
- 1.30%
- Return on ad spend (typical 3–4x)
- 5.04x
Launch spot
'Alohilani Resort
97.32%
Watched all the way to the end
Paid back in 60 days, before most campaigns warm up.
- Website visit rate (typical 0.5%)
- 0.61%
- Return on ad spend (typical 3–4x)
- 4.53x
Winter spot
The Abbey Resort
98.30%
Watched all the way to the end
The first rise in return in over four months.
- Website visit rate (typical 0.5%)
- 1.77%
- Return on ad spend (typical 3–4x)
- 4.60x
Our approach
Independent. Focused. Agnostic.
Three promises that shape every plan we build.
Independent
Platform.
We aren't tied to any one network or publisher. Every buy is chosen for your goals, not someone else's inventory.
Focused
Audience.
We start with the people you need to reach, then find the screens and shows where they actually spend time.
Agnostic
Content.
Live sports, news, films or podcasts. We follow your audience to whatever they're watching or hearing.
On the big screen
Big-screen impact. Digital precision.
We combine compelling storytelling with sophisticated audience targeting to make streaming media work harder.
What we do
Media built around the way people actually watch and listen.
Roku, Apple TV, Fire TV, Samsung
Full-screen spots on the biggest screen in the house. The impact of a TV commercial, bought one household at a time.
Also in every plan: Audience Targeting, Cross-Channel Strategy, Performance & Optimization.
DataGenius
Targeting you won't find on a rate card.
GeoMetrics
Draw a line around the places that matter.
We map competitor hotels, airports, or areas of interest, find the people who've been there, and reach them at home with your ad while they're streaming their favorite show.
Where your spot runs
The apps people actually watch.
Premium shows on the screens your guests already use, measured by names you trust.
HuluPeacockRokuTubiSpotifyHuluPeacockRokuTubiSpotifyHuluPeacockRokuTubiSpotifyHuluPeacockRokuTubiSpotify
PandoraFuboSling TVAMCDiscoveryPandoraFuboSling TVAMCDiscoveryPandoraFuboSling TVAMCDiscoveryPandoraFuboSling TVAMCDiscovery
Audience intelligence
Data, identity & measurement
Identity
LiveRamp
Household data
Experian
Spend insight
Mastercard
TV measurement
iSpot.tv
Verification
DoubleVerify
Audience reach
Comscore
How we can help
Pursue your audience with Awestruck Streaming.
1
Reach
Big-screen presence in living rooms, plus phones, tablets and headphones, across premium streaming apps.
2
Targetability
Reach households by location, interests and behavior, so your spot plays for people likely to care.
3
Accountability
We connect views to what happens next, like site visits, bookings and foot traffic, and keep tuning the plan.
Quick answers
OTT advertising, in plain words.
- What is OTT advertising?
- OTT advertising places full-screen video ads inside TV shows people stream over the internet, on apps like Hulu, Roku and smart TVs. You pay to reach only the households you choose.
- What is the difference between OTT and CTV?
- CTV, or connected TV, is streaming on the big screen in the living room. OTT covers that plus streaming on phones, tablets and laptops. We plan both together so one message follows your audience across screens.
- How do you measure OTT ads?
- We lead with completed view rate, reach, website visit lift and conversion lift. Return on ad spend is tracked too, as a supporting number, since streaming builds demand that also shows up in search and social.
- How does OTT help hotels and resorts?
- Streaming puts your property on the biggest screen in the house while travelers plan their next trip. We target the markets and households most likely to book, then connect every view to website visits and bookings.
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Don't just buy the audience. Earn its attention.
The best media strategy puts your message in front of the right people. The best marketing makes them remember it.
Get a tailored media plan