Broadcast TV, Cable & Radio
Traditional media, bought right.
Broadcast, cable, and radio, planned with precision and bought through station relationships that pay off. Nationally or market by market, we get more from every dollar and post every point we order.
- $690M
- Client ad revenue
- 200
- Clients
- Inc. 5000 honoree
- 50+
- Years of combined buying experience on our team
- 100%
- Of buys posted against station logs
- 200
- Clients under representation
- $690M
- Client ad revenue generated
Why traditional
Traditional still moves people.
Broadcast TV and radio still reach most of America every week. Live sports, local news, and drive-time radio hold attention that few channels can match. When a brand needs reach, trust, and urgency in a market, traditional delivers all three.
What matters is how it gets bought. We pair the reach of traditional with the discipline of modern planning, so every spot has a job and every dollar is accounted for.
What we buy
One team for every traditional channel, nationally or market by market.
Broadcast TV
Local affiliates and national networks. News, live sports, primetime, and daytime that reach a mass audience fast.
Cable TV
National cable networks plus local cable zones. Target by network, daypart, and geography, down to the neighborhoods that matter.
Radio
Local stations, network radio, and on-air talent. Drive-time frequency that builds recall and drives action.
National
Network TV, national cable, syndication, and network radio. One plan, one point of contact, coast to coast.
Local markets
A single market or a regional flight across dozens. Spend weighted market by market based on where your customers are.
Planning
Planned with precision
Every plan starts with your audience and your markets. We build schedules around ratings, reach, frequency, and cost per point, then weight by daypart, program, and week. Spend lands where your customers are watching and listening.
| Daypart | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 |
|---|---|---|---|---|---|---|
| Morning drive | ||||||
| Daytime | ||||||
| Early news | ||||||
| Primetime | ||||||
| Live sports | ||||||
| Late news |
Station relationships
Relationships that pay off
Our buyers have worked with the same station partners for years. Those relationships get our clients more than the rate card: bonus weight, sponsorships, priority placement, and opportunities that never make it into a media kit. We negotiate every buy like it's our own money.
Bonus spots and added-value weight on top of every paid schedule
Sponsorships in weather, traffic, sports, and local news
Live reads and endorsements from on-air talent
Remotes, events, and station-run promotions
Digital extensions across station websites, apps, and streams
First call when premium inventory opens up
Fast, fair makegoods when a spot gets bumped
What our partners get
On top of every paid schedule.
The intangibles
A morning host who becomes a fan of your property. A sponsorship that opens mid-season and comes to us first. A station that goes the extra mile because we've earned it.
We build those relationships on purpose, and our partners feel the difference.
Posting
We post every point
What we order, we verify. After every flight, we post the buy against actual ratings and station affidavits. You see exactly what ran, when it ran, and what it delivered. If a station comes up short, we get the makegoods. You get every point you paid for.
- Ordered versus delivered, side by side
- Spot-by-spot verification against station affidavits
- Under-delivery tracked and made good
- Invoices reconciled against what actually aired
- A plain-language report with what we'd change next time
Traditional plus streaming
Traditional and streaming, together
Most of our partners run linear and streaming side by side, so we plan them as one. Broadcast and cable build reach. OTT, CTV, and streaming audio extend it to cord-cutters and younger audiences. One plan, one team, one report.
Linear
Broadcast, cable, radio
Builds mass reach fast.
Streaming
OTT, CTV, streaming audio
Extends reach to cord-cutters.
Reach planned across linear and streaming to cut duplication
Streaming fills the gaps in your linear audience
Streaming attribution sharpens the next linear buy
Process
How we work
Step 1 of 6
Goals, markets, audience, budget, and seasonality.
Questions
Before you ask.
Is TV and radio advertising still worth it?＋
Yes. Broadcast and radio deliver mass reach, local credibility, and fast awareness. Most brands get the best results running traditional alongside streaming.
Do you buy nationally or in local markets?＋
Both. We buy national network, cable, and radio, plus spot buys in one market or across many.
What does it mean to post a buy?＋
After a flight runs, we compare what was ordered against what actually aired and delivered, using ratings data and station affidavits. Any shortfall gets made good.
What is added value?＋
Bonus spots, sponsorships, digital extensions, and promotions a station provides on top of a paid schedule. Strong relationships are how we secure more of it.
What budget do I need for TV or radio?＋
Radio and local cable can work at modest budgets in a single market. Broadcast and national buys take more. We'll tell you what your budget can realistically do.
Can you run TV, radio, and streaming in one plan?＋
Yes. We plan linear and streaming together so reach builds without duplication, all reported in one place.
Do you produce the commercials too?＋
Yes. Our production team creates TV and radio spots built for the buy.
How do you measure results?＋
Delivered points and reach against plan, plus the outcomes you care about: calls, web traffic, bookings, and revenue.
Trusted by
Let's build your plan.
Tell us your markets and goals. We'll show you what a sharper traditional buy looks like, and what our station partners can add to it.