428% more visitors from paid search in one season

The challenge

Rivers needed to sell both the casino and a full calendar of live shows, each with its own audience and deadline.

What we did

1. 1Rebuilt paid search around non-branded and entertainment searches
2. 2Ran paid social for each headline concert
3. 3Pushed more traffic to the entertainment pages
4. 4Compared each season to the last to prove the lift