$10M+ in revenue after moving off cable TV and radio

The challenge

Camelback spent about $5M a year on cable TV and radio with no clear way to see what worked. They wanted better results for less money.

What we did

1. 1Moved the budget from cable TV and radio to streaming TV
2. 2Targeted households by zip code in their key drive markets
3. 3Measured bookings back to the ads that drove them
4. 4Reinvested savings into the channels that performed best