138M+ impressions across the U.S. and Canada

The challenge

Blistex needed to grow three separate brands at once, in two countries, while keeping every dollar pointed at shoppers ready to buy.

What we did

1. 1Built one cross-border plan for Blistex, Kank-A and Tucks
2. 2Ran video and display ads across the U.S. and Canada
3. 3Focused spend on the Midwest and Northeast, where 60%+ of sales came from
4. 4Held video completion at 98.4%