$943K in revenue after a hurricane closed the doors

The challenge

Hurricane damage closed the resort for months. Awareness faded, travelers assumed it was still shut, and all past campaign learning was lost.

What we did

1. 1Rebuilt paid search and paid social from scratch
2. 2Made new creative that told travelers the resort was back
3. 3Rebuilt high-intent audiences to win back past guests
4. 4Optimized daily to push direct bookings during recovery