Software Solutions · Sugarcane
Where UGC meets hospitality.
Sugarcane is the stay-for-content marketplace built by Awestruck. Hotels and resorts trade nights for authentic travel content from vetted creators.
Learn moreContent made easy
Beautiful, on-brand content, on a reliable schedule.
Finding creators usually means endless searching, unanswered messages and steep price tags. Sugarcane gives your property access to hundreds of travel creators who want to work with you.
Inside the platform
One place for every stay, creator and photo.
The payoff
A library that keeps filling itself.
Every stay adds new photos and video of your rooms, food and views. Search it by campaign or creator and use it across social, email and your website.
Why Sugarcane
Fit over fame
Creators are matched on fit and quality, with no follower minimums.
Built for hospitality
Stay dates, briefs and campaigns are designed for hotels and resorts.
Always-on content
Reliable, ready-to-use assets arrive on schedule.
Clear terms
Creators know exactly what to deliver before they arrive. No haggling.
Are you a creator?
Build a profile, browse live campaigns, pick your nights and create.
Fill your slow nights with great content.
We'll walk you through a Sugarcane campaign for your property.