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Awestruck

Influencer Marketing

The right creators. Every detail handled.

From sourcing the right creators to measuring campaign performance, we manage every step of the influencer partnership process.

Plan a creator campaign
Creator content at Mika's Resort

How it works

One team, from first shortlist to final recap.

1

Source and vet

Our team identifies and vets influencers who align with your brand, target audience and marketing goals. You get tailored recommendations complete with creator insights and availability.

2

Book and manage

Once approved, we handle all logistics: booking coordination, contracts, deliverables and communication before, during and after each stay.

3

Recap and deliver

After the collaboration, you get a full performance recap with content results, engagement and key takeaways, plus an organized folder of photo and video assets.

Types of collaborations

Five ways we put creators to work for you.

Creator in a white dress seated on a Hotel Murano king bed

Traditional Hosted Stays

Showcase your property's accommodations, amenities and overall guest experience through authentic creator content.

Creator twirling in a summer dress on a wide green lawn

Seasonal & Promotional Campaigns

Drive awareness around seasonal offerings, special packages, limited-time promotions and key booking periods.

The Equinox hanging sign, established 1769

Events & Grand Openings

Generate excitement and visibility for property launches, special events, new amenities and milestone celebrations.

Couple laughing on a pink float in the OKANA indoor waterpark

Group Influencer Trips

Bring multiple creators together for curated experiences that encourage collaborative content and expand audience reach.

Creator by a mountain lake with two orange kayaks at The Equinox

Experience-Focused Partnerships

Highlight specific offerings such as dining, spa and wellness, outdoor adventures and other unique on-property experiences.

Creator dining at the Hotel Murano restaurantCreator laughing beside vintage pinball machines

What you get

Content you own, results you can see.

  • Creator shortlist with audience insights and availability
  • Contracts, booking and deliverables managed for you
  • Communication before, during and after every stay
  • Performance recap with results, engagement and takeaways
  • Organized folder of photo and video assets to reuse

Our end-to-end approach makes influencer marketing seamless, strategic and impactful, so your team can focus on the guest experience while we handle the rest.

Sugarcane

Want creators on a steady schedule?

Sugarcane, our creator platform, lets travel creators apply for your open nights so new content keeps coming in.

Explore Sugarcane →

Let's find your next great creator.

Tell us about your property and goals, and we'll build a tailored shortlist.

Start an influencer campaign
Work with us →