Software Solutions · Track
Count every booking your ads earn.
Track is Awestruck's server-side tracking platform for hotels and resorts. It recovers the bookings browsers stop reporting, so Meta sees real results and spends your budget smarter.
Book a Track demo
The problem
Browsers are hiding your bookings.
Ad blockers and Safari privacy rules cut off browser tracking. Bookings still happen, but your ads never get the credit. Meta then optimizes on partial data and your cost per booking climbs.
Browser cookie lifespan
24 hours – 7 days
Track first-party lifespan
Up to 180 days
Track runs on the hotel's own domain, so guest identifiers last for months. A guest who browses in March and books in May still gets connected to the ad that found them.
The results
Same budget. More bookings counted.
Two equal 30-day windows for one resort: browser tracking alone, then Awestruck Track running server-side.
+28.4%
More bookings counted
412 before, 529 with Track
+34.2%
More revenue credited to ads
$248,500 before, $333,480 with Track
4.51x
Return on ad spend
Up from 3.42x on the same budget
-21.9%
Cost per booking
$39.13 less for every booking
Meta's match quality score rose from 5.4 (Fair) to 9.3 (Great) out of 10.
How it works
From booking to Meta in four steps.
Step 1
The guest books
A guest completes a booking on the hotel website and booking engine.
Step 2
The hotel's own address
The booking signal travels through the hotel's own domain, like track.yourhotel.com, so ad blockers and Safari privacy rules leave it alone.
Step 3
Cleaned in the cloud
A private Google Cloud server adds detail and removes duplicates, so each booking counts once.
Step 4
Handed straight to Meta
The booking goes server to server into Meta's Conversions API, so ads learn from every real guest.
Built to run itself
Every property, watched around the clock.
Our team manages every Track deployment from one dashboard, with 99.98% server uptime and automatic health checks on each one.
- Security certificate and domainRenewed automatically
- Cloud server healthChecked around the clock
- Meta connectionVerified and active
- Google AnalyticsProtected from double counting
See what your browser is missing.
We'll show you how many bookings Track could recover for your property.