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Awestruck

Branding & Creative Services

Give your brand a point of view.

Awestruck builds brands that know who they are, what they stand for and why people should care. From positioning and brand strategy to visual identity and campaign creative, we bring strategic thinking and creative ambition together to create brands that stand apart.

$690M
Client ad revenue
200
Clients
4x Inc. 5000 honoree — America's fastest-growing private companies
Inc. 5000 honoree
Brand anatomyNorthfield · example

Aa

Display serif for headlines

Clean sans for everything you read.

Headline64 / 1.0

Body17 / 1.6

Label11 / caps

Branding & Creative Services

Point of view

Relevant and Memorable.

We combine strategic clarity with creative thinking to build brands that are recognizable, differentiated and built to stand out, not just today, but wherever your audience meets them next.

The brand system

A brand that works everywhere.

We build the whole system: logo, colors, type, voice and the guidelines that tie it together. Your brand looks and sounds the same on a billboard, a CTV spot or an Instagram story.

Primary mark

Northfield

Clear space equal to the height of the N.

Northfield

Example brand for illustration.

laylowwaikiki1 / 6
Pantone Dragonfly color chip with teal lounge seating and pool water

Brand in the wild

Same brand, every single slide.

For The Laylow Waikiki, every slide pairs one color from the brand palette with real photos from the hotel. The rules on paper show up in real life.

  • ColorSix named shades, one per slide
  • PhotosReal spaces matched to each shade
  • LayoutSame layout, slide after slide

How we work

Creative that has to work, not just look good.

1

Positioning before pixels

We find the open space your competitors left behind before we draw a single line.

2

Built for screens and motion

Every identity has to work at thumbnail size on a phone and sixty feet wide on a highway.

3

Words that earn the click

Copy that stops the scroll and gives people a real reason to act.

4

Systems your team can use

Practical rules and templates, so new work stays on brand without slowing anyone down.

What we do

Strategy with a creative point of view.

Brand Strategy

Positioning, audience, personality and the one idea the brand stands on.

Brand Identity

Logo, type, color and layout rules that make you instantly recognizable.

Creative Campaigns

Big ideas and campaign themes built to run across every channel.

Copy & Storytelling

Voice, headlines, scripts and the story only you can tell.

Creative Direction

Art direction for photo and video shoots, so every frame feels like you.

Design

Web, social, print and ad design, plus templates for your own team.

Creative in the wild

Brand consistency.

Trusted by

  • Emery logo
  • Hotel Viking logo
  • Hotel Zephyr logo
  • Margaritaville Beach Resort Hollywood logo
  • The Kartrite Resort logo
  • Okana Resort logo
  • The Westin Beach Resort & Spa at Frenchman's Reef logo
  • The Bradley logo
  • Costa d'Este Beach Resort & Spa logo
  • Chaminade Resort & Spa logo
  • Great Western Catskills logo
  • Delaware County Economic Development logo

Ready for a fresh point of view?

Bring us the brand. We'll bring the ideas.

Start the conversation
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