POWERING ATTRIBUTION LEARNING
Profile
Perched along the scenic waters and picturesque greenery of West Virginia, Stonewall is the perfect destination for the adventurous spirit. Here, charm meets natural beauty right on the lakeside, serving as the ideal background for vacations, conferences, weddings and more.
CHALLENGE
Install and configure revenue-tracking pixel in order to monitor revenue and optimize social media advertising conversion rates.
SOLUTION
Working closely with the client, Awestruck engineered a customized pixel structure suited specifically for the property’s ad accounts which effectively broadened the scope of tracked data to account for gross and net revenue. Further, upon implementation of our full-funnel approach, we were able to isolate ad sets and targets, resulting in dedicated budgets for key, revenue-driving events.
ACHIEVEMENTS
Significant & immediate improvement in Return on Ad Spend
24/7 data feed populates and processes actionable information
Objectivity and transparency engendered trust and confidence in client
NEXT PROJECT
Quantifiable Growth
Through Data & Insight
INQUIRIES
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Building something great cannot be done alone – we’ll be an extension of you to propel goals further than ever before.
